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MKTG 396 - Introduction to Marketing 

Comprehensive Revision Guide and Course Notes 2024 


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 â—¾ 📓 ECON 247 - Microeconomics 

 â—¾ 📓 ACCT 253 - Introductory Financial Accounting 

 â—¾ 📓 MGSC 301 - Statistics for Business and Economics I  


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Athabasca University

Athabasca University - MKTG 396: Introduction to Marketing

  • ACADEMIC YEAR 2023 - 2024



    Athabasca University

    Study Level


    Course Code

    MKTG 396

    Course Name

    Introduction to Marketing

    Notes Title

    Comprehensive Revision Guide and Course Notes



    Page Length



    Step into the world of marketing with MKTG 396 - Introduction to Marketing at Athabasca University, using this concise study guide. The guide simplifies preparations for the midterm and the final exam, making it engaging and straightforward. It covers all key concepts of the course, with highlighted sections for all course content and summaries of lectures and tutorials. Additionally, it includes memorable facts to boost your performance. Whether you're working on the assignments or preparing for the final, this guide is a reliable reference to deepen your understanding and improve your grades.

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