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MKTG 396: Introduction to Marketing 
Comprehensive Revision Guide and Course Notes 2025 
 
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 ◾ 📓 ECON 247 - Microeconomics 
 ◾ 📓 ACCT 253 - Introductory Financial Accounting 
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Athabasca University - MKTG 396: Introduction to Marketing

C$29.00

ACADEMIC YEAR 2024 - 2025

University	Athabasca University
Study Level	Undergraduate
Course Code	MKTG 396
Course Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	129

Step into the world of marketing with MKTG 396 - Introduction to Marketing at Athabasca University, using this concise study guide. The guide simplifies preparations for the midterm and the final exam, making it engaging and straightforward. It covers all key concepts of the course, with highlighted sections for all course content and summaries of lectures and tutorials. Additionally, it includes memorable facts to boost your performance. Whether you're working on the assignments or preparing for the final, this guide is a reliable reference to deepen your understanding and improve your grades.

Offered by Athabasca University, MKTG396 - Introduction to Marketing dives into the exciting world of marketing, equipping you with the knowledge to understand how organizations, from profit-driven businesses to non-profits, build strong customer relationships. This course explores marketing concepts, frameworks, and institutions, delving into the steps involved in the marketing process. Just like accounting or finance, marketing is a key function within organizations, and the knowledge gained here is valuable not just for marketing professionals like salespeople, advertisers, or market researchers, but also for managers and even consumers who want to understand how businesses and customers interact.

✔ Main topics to be covered:

Overview of Marketing
Developing Marketing Strategies and a Marketing Plan
Analyzing the Marketing Environment
Consumer Behaviour
Business-to-Business Marketing
Segmentation, Targeting, and Positioning
Marketing Research
Developing New Products
Product, Branding, and Packaging Decisions
Services: The Intangible Product
Pricing Concepts and Strategies: Establishing a Value
Distribution Channels
Retailing and Omnichannel Marketing
Integrated Marketing Communications
Advertising, Sales Promotions, and Personal Selling
Global Marketing
Ethics and Socially Responsible Marketing

COURSE CODE	COURSE NAME
ACCT 253	Introductory Financial Accounting
ACCT 351	Intermediate Financial Accounting I
ACCT 352	Intermediate Financial Accounting II
ACCT 355	Cost Analysis
ACCT 451	Advanced Financial Accounting
ADMN 232	Introduction to Management
ECON 247	Microeconomics
ECON 248	Macroeconomics
ECON 357	Intermediate Microeconomics I
ECON 367	Intermediate Microeconomics II
FNCE 322	Personal Finance
FNCE 370	Overview of Corporate Finance
FNCE 371	Applications in Corporate Finance
FNCE 401	Investments
FNCE 403	Derivatives and Risk Management
FNCE 405	Empirical Finance
LGST 369	Commercial Law
MGSC 301	Statistics for Business and Economics I
MGSC 312	Statistics for Business and Economics II
MKTG 396	Introduction to Marketing

Athabasca University - MKTG 396: Introduction to Marketing

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