top of page


MARK 301: Introduction to Marketing

Comprehensive Revision Guide and Course Notes 2023


The 24/7 Online Support You Deserve

Need to reach out to us with questions or for help? You’ll connect with a private tutor who is extremely passionate about the course to provide assistance and help ensure that you’re on the right track to graduating.


Looking for more study resources?

Find out about all the services and resources available for students at the University of Alberta.

University of Alberta - MARK 301: Introduction to Marketing

  • ACADEMIC YEAR 2022 - 2023


    University University of Alberta
    Study Level Undergraduate
    Course Code MARK 301
    Course Name Introduction to Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Page Length 129


    The updated study aid for MARK 301: Introduction to Marketing at the University of Alberta provides a concise yet comprehensive summary of essential concepts and explanations necessary for students to excel in the course. Encompassing a wide variety of topics, from consumer behavior and segmentation to product and pricing strategies, this guide empowers students to gain an in-depth understanding of marketing fundamentals. By utilizing this resource, students can not only develop the skills to identify market opportunities and implement effective marketing tactics but also confidently analyze marketing problems to recommend appropriate actions.

bottom of page