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RSM250H1: Principles of Marketing

Comprehensive Revision Guide and Course Notes 2023 


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University of Toronto - RSM250H1: Principles of Marketing

  • ACADEMIC YEAR 2023 - 2024


    University University of Toronto
    Study Level Undergraduate
    Course Code RSM250H1
    Course Name Principles of Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Format PDF 
    Page Length 129


    The revised study material for RSM250H1: Principles of Marketing offers a clear and comprehensive overview of crucial concepts and explanations that University of Toronto students need to effectively prepare for assessments and the final exam. Covering a wide range of topics, such as consumer behavior, segmentation, targeting, positioning, product strategy, and pricing strategy, this guide helps students gain a deep understanding of marketing fundamentals. By using this resource, students can develop the skills necessary to identify market opportunities, segment and profile target consumers, apply successful marketing tactics, and skillfully analyze marketing issues to suggest suitable solutions. Containing the most current and relevant information, this guide is specifically designed to enhance students' success in the course and beyond. 
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