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MKTG 2P91: Introduction to Marketing

Comprehensive Revision Guide and Notes 2026

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[BrockU] MKTG 2P91: Introduction to Marketing

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University
Brock University
Study Level
Undergraduate
Course Code
MKTG 2P91
Course Name
Introduction to Marketing
Notes Title
Comprehensive Revision Guide and Notes
Page Length
129

ACADEMIC YEAR 2026 - 2027

This comprehensive guide for MKTG 2P91: Introduction to Marketing at Brock University provides you with everything you need to excel in the course. It covers all course content with clear explanations, illustrations, and worked examples for deeper understanding and application of the material. Organized logically, the guide emphasizes important theories and methods, including practical examples that demonstrate how to apply them effectively. Students will be equipped with the necessary skills and knowledge to succeed in the course.

MKTG 2P91: Introduction to Marketing

MKTG 2P91 at Brock University introduces students to fundamental marketing concepts and the role of marketing within organizations. The course examines the characteristics of marketing in Canada and how marketing activities contribute to business operations. Students develop a foundation for understanding marketing principles and their application in organizational settings.

BROCK UNIVERSITY

Studying for another course? Select a course below to review the resource details and what’s included.

COURSE CODE	COURSE NAME
ACTG 1P01	Introduction to Financial Accounting
ACTG 2P12	Introduction to Management Accounting
ACTG 2P31	Accounting for External Reporting I
ACTG 2P40	Commercial Law
ACTG 3P33	Accounting for External Reporting III
ECON 1P91	Principles of Microeconomics
ECON 1P92	Principles of Macroeconomics
ECON 2P21	Intermediate Microeconomics I
ECON 2P90	Introduction to Econometrics
ECON 3P03	Money and Banking I
ECON 3Q92	Forecasting Using Time Series Data
FNCE 2P91	Corporate Finance I
FNCE 3P93	Corporate Finance II
FNCE 4P04	Investment Analysis and Portfolio Management
FNCE 4P08	Management of Financial Institutions
FNCE 4P09	Portfolio Management
FNCE 4P16	Derivatives I
MGMT 1P93	Principles of Business
MKTG 2P91	Introduction to Marketing
STAT 1F92	Introductory Statistics
STAT 1P98	Practical Statistics
STAT 1P99	Applied Statistics for Life Sciences

MITCA

Updated for 2026

[BrockU] MKTG 2P91: Introduction to Marketing

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COURSE DESCRIPTION

RELATED COURSES

University	Brock University
Study Level	Undergraduate
Course Code	MKTG 2P91
Course Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Notes
Page Length	129