BROCK UNIVERSITY 
MKTG 2P91: Introduction to Marketing 
Comprehensive Revision Guide and Notes 2025 
 
The 24/7 Online Support You Deserve 
Need to reach out to us with questions or for help? You’ll connect with a private tutor who is extremely passionate about the course to provide assistance and help ensure that you’re on the right track to graduating. 
 
Looking for more study resources? 
Find out about all the services and resources available for students at Brock University

Brock University - MKTG 2P91: Introduction to Marketing

C$29.00

ACADEMIC YEAR 2024 - 2025

University	Brock University
Study Level	Undergraduate
Course Code	MKTG 2P91
Course Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Notes
Format	PDF
Page Length	129

Breaking into MKTG 2P91: Introduction to Marketing at Brock University has never been easier. This comprehensive revision guide and course notes cover everything you need to succeed. With key concepts, highlighted sections, and summaries from lectures and tutorials, these notes offer easy-to-remember facts that will boost your performance. Don't enter the test uncertain about your knowledge. Use these notes to enhance your understanding of the topics and improve your grades.

MKTG 2P91 - Introduction to Marketing covers the essential characteristics of the marketing function in Canada, including basic marketing concepts and how marketing operates within organizations. To enroll, students must have completed ACTG 2P31 or MGMT 1P93. Note that completing this course will replace any previously assigned grade and credit obtained in MKTG 2P51.

Key Areas of Focus:

Analyze the marketing environment and its impact on business.
Develop and implement strategic marketing plans.
Utilize marketing intelligence for decision-making.
Examine consumer buying behavior and its influence on marketing.
Explore business-to-business marketing concepts.
Apply segmentation, targeting, and positioning strategies.
Design and manage product and service strategies.
Understand distribution, supply chain management, and integrated marketing communications.
Assess the roles of retailers, wholesalers, and direct marketers in the marketing mix.

COURSE CODE	COURSE NAME
ACTG 1P01	Introduction to Financial Accounting
ACTG 2P12	Introduction to Management Accounting
ACTG 2P31	Accounting for External Reporting I
ACTG 2P40	Commercial Law
ACTG 3P33	Accounting for External Reporting III
ECON 1P91	Principles of Microeconomics
ECON 1P92	Principles of Macroeconomics
ECON 2P21	Intermediate Microeconomics I
ECON 2P90	Introduction to Econometrics
ECON 3P03	Money and Banking I
ECON 3P92	Forecasting Using Time Series Data
FNCE 2P91	Corporate Finance I
FNCE 3P93	Corporate Finance II
FNCE 4P04	Investment Analysis and Portfolio Management
FNCE 4P08	Management of Financial Institutions
FNCE 4P09	Portfolio Management
FNCE 4P16	Derivatives I
MGMT 1P93	Principles of Business
MKTG 2P91	Introduction to Marketing
STAT 1F92	Introductory Statistics
STAT 1P99	Applied Statistics for Life Sciences

Brock University - MKTG 2P91: Introduction to Marketing

INFORMATION

COURSE DESCRIPTION

RELATED COURSES