The objective of this course is to familiarize you with marketing’s mode of inquiry - the way marketers look at the world. As a marketer you should be able to: 1) ask the right questions about markets; 2) organize data into relevant information; 3) discover market opportunities; 4) set goals; 5) create a marketing plan that includes clear target markets, as well as product, price, distribution and communication strategies; and 6) implement and control a marketing program. Prerequisites: MGMT 1302. Exclusions: COMM 2401.

COURSE CODE

COURSE NAME

COMM 1060 

Introductory Statistics for Science and Health Sciences

COMM 1101 

Introductory Accounting I (Financial)

COMM 1503 

Introduction to Quantitative Decision Making

COMM 2202 

Finance I

COMM 2203 

Finance II

COMM 2303 

Introduction to Organizational Behaviour

COMM 2401 

Introduction to Marketing

COMM 2501 

Statistics for Business

COMM 2603 

Legal Aspects of Business

COMM 3105 

Intermediate Financial Accounting I

COMM 3111 

Intermediate Financial Accounting II

COMM 3116 

Cost Management

COMM 3203 

Financial Institutions

COMM 3206 

Investment and Money Management

COMM 4240 

Advanced Corporate Finance

COMM 4402 

Derivatives

ECON 1101 

Principles of Microeconomics

ECON 1102 

Principles of Macroeconomics

ECON 2200 

Intermediate Microeconomics

ECON 3338 

Econometrics I

ECON 4440 

Time Series in Economics