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MARK 301: Fundamentals of Marketing

Comprehensive Revision Guide and Course Notes 2023


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MacEwan University - MARK 301: Fundamentals of Marketing

  • ACADEMIC YEAR 2022 - 2023


    University MacEwan University
    Study Level Undergraduate
    Course Code MARK 301
    Course Name Fundamentals of Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Page Length 129


    The updated study aid for MARK 301: Fundamentals of Marketing at MacEwan University provides a concise yet comprehensive summary of essential concepts and explanations necessary for students to excel in the course. Encompassing a wide variety of topics, from consumer behavior and segmentation to product and pricing strategies, this guide empowers students to gain an in-depth understanding of marketing fundamentals. By utilizing this resource, students can not only develop the skills to identify market opportunities and implement effective marketing tactics but also confidently analyze marketing problems to recommend appropriate actions.

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