MACEWAN UNIVERSITY 
MARK 301: Fundamentals of Marketing 
* Comprehensive Revision Guide and Notes 2024 
 
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MacEwan University - MARK 301: Fundamentals of Marketing

C$29.00

ACADEMIC YEAR 2023 - 2024

University	MacEwan University
Study Level	Undergraduate
Course Code	MARK 301
Course Name	Fundamentals of Marketing
Notes Title	Comprehensive Revision Guide and Notes
Delivered As	PDF
Page Length	129

* This Comprehensive Revision Guide and Notes for MARK 301: Fundamentals of Marketing - at MacEwan University is designed to help you excel in all course assessments. It covers essential topics with clear explanations, illustrations, and worked examples to deepen your understanding and application of key concepts. The guide is structured logically, highlighting important concepts and methods, and includes initial examples to demonstrate their application. Updated to reflect the latest course content, this guide ensures thorough preparation for your success in the course.

Overview:

Students are introduced to important concepts in marketing theory and their applications to real-life business activities. Students examine various marketing strategies and how they apply within the context of business environments. Students also examine consumer behaviour and the marketer's ethical and social responsibilities. Note: Credit can only be obtained in one of MARK 301 or MGMT 131.

Prerequisites:

BUSN 201 and ECON 101.

COURSE CODE	COURSE NAME
ACCT 311	Introductory Accounting
ACCT 315	Intermediate Financial Accounting I
ACCT 322	Managerial Information and Control Systems
ACCT 328	Income Tax Fundamentals
ACCT 410	Financial Accounting - Advanced
ECON 101	Introduction to Microeconomics
ECON 102	Introduction to Macroeconomics
ECON 384	Microeconomic Theory
ECON 399	Introductory Econometrics
FNCE 301	Introductory Finance
FNCE 404	International Finance
FNCE 406	Valuation and Investment Decision
LEGL 210	Business Law I
MARK 301	Foundations of Marketing
MGTS 103	Introduction to Business Statistics
ORGA 201	Introduction to Management
STAT 151	Introduction to Applied Statistics
STAT 161	Applied Statistics for the Social Sciences
STAT 370	Applied Time Series Analysis

MacEwan University - MARK 301: Fundamentals of Marketing

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