MOUNT ROYAL UNIVERSITY

MKTG 2150: Fundamentals of Marketing

Comprehensive Revision Guide and Notes 2026

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Mount Royal University - MKTG 2150: Fundamentals of Marketing

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University
Mount Royal University
Study Level
Undergraduate
Course Code
MKTG 2150
Course Name
Fundamentals of Marketing
Notes Title
Comprehensive Revision Guide and Notes
Page Length
128

ACADEMIC YEAR 2026 - 2027

This comprehensive guide for Fundamentals of Marketing (MKTG 2150) at Mount Royal University presents key course topics in a clear, logical order. Straightforward explanations, illustrations and examples help you understand marketing concepts and methods, while practice exercises give you opportunities to apply what you learn. The structured format makes it easier to revisit difficult topics and focus on areas that need further revision. Use this guide alongside your course materials to organize your study and strengthen your understanding of the subject.

MKTG 2150: Fundamentals of Marketing

MKTG 2150: Fundamentals of Marketing at Mount Royal University introduces the principles used to understand customer needs and develop marketing strategies. Students examine the marketing mix of product, price, place and promotion, alongside consumer behaviour, market segmentation, targeting and positioning. The course develops skills in interpreting market research, assessing how the business environment affects marketing decisions, and developing marketing plans. Students also learn to communicate marketing strategies through written, oral and visual presentations.

MOUNT ROYAL UNIVERSITY

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MKTG 2150	Fundamentals of Marketing

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Updated for 2026

Mount Royal University - MKTG 2150: Fundamentals of Marketing

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University	Mount Royal University
Study Level	Undergraduate
Course Code	MKTG 2150
Course Name	Fundamentals of Marketing
Notes Title	Comprehensive Revision Guide and Notes
Page Length	128