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MKTG 2150: Introduction to Marketing

Comprehensive Revision Guide and Course Notes 2023 


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Mount Royal University - MKTG 2150: Introduction to Marketing

  • ACADEMIC YEAR 2022 - 2023


    University Mount Royal University
    Study Level Undergraduate
    Course Code MKTG 2150
    Course Name Introduction to Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Credits 3
    Page Length 129


    The updated study aid for MKTG 2150: Introduction to Marketing, Mount Royal University - provides a concise, yet comprehensive summary of essential concepts and explanations required for students to prepare for assessments and the final exam. It covers a variety of topics such as consumer behavior, segmentation, targeting, positioning, product strategy, and pricing strategy. By using this guide, students can gain an in-depth understanding of marketing fundamentals; develop skills to identify market opportunities; apply effective marketing tactics; and competently analyze marketing problems to recommend appropriate actions. 
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