MOUNT ROYAL UNIVERSITY 
MKTG 2150: Introduction to Marketing 
Comprehensive Revision Guide and Notes 2026 
 
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Mount Royal University - MKTG 2150: Introduction to Marketing

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ACADEMIC YEAR 2025 - 2026

University	Mount Royal University
Study Level	Undergraduate
Course Code	MKTG 2150
Course Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Notes
Page Length	128

This comprehensive revision guide for MKTG 2150: Introduction to Marketing at Mount Royal University provides students with the essential tools required to excel in the course. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organized logically, these notes emphasize important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this course.

This course provides an introduction to the fundamental concepts and principles of marketing including an introduction to the 4 P’s or marketing mix - product, price, place and promotion. Upon successful completion of this course, the student will have the ability to: evaluate customer wants and needs; analyze and interpret market research; link trends in the environment to marketing decisions; develop a customer or target market profile for a product (good, service or idea); and communicate a marketing strategy effectively in visual, verbal and written formats. This course serves as the foundation for subsequent marketing courses.

✔ Key Areas of Focus:

Understand key marketing concepts and principles.
Conduct basic market research to gather insights.
Identify and analyze target markets.
Comprehend consumer behavior and decision-making.
Assess the impact of the marketing environment on strategies.
Develop and manage products and brands.
Learn pricing strategies and their applications.
Explore methods for effective marketing communication.
Understand distribution channels and supply chain management.

COURSE CODE	COURSE NAME
ACCT 2121	Financial Accounting Concepts
ACCT 3221	Intermediate Accounting I
ACCT 3224	Management Accounting I
ACCT 4222	Intermediate Accounting II
ACCT 4280	Introduction to Personal and Corporate Income Tax
ECON 1101	Principles of Microeconomics
ECON 1103	Principles of Macroeconomics
ECON 2211	Intermediate Economic Theory - Microeconomics I
ECON 3395	Introduction to Applied Econometrics
FNCE 3227	Introduction to Finance
FNCE 3228	Advanced Corporate Finance
FNCE 4407	Investments and Portfolio Management
FNCE 4408	Financial Risk Management
FNCE 4409	Security Analysis and Valuation
MATH 1224	Introduction to Statistics
MATH 2333	Statistics for Life Sciences
MATH 3454	Regression and Time Series Analysis
MGMT 2130	Management Principles and Practices
MGMT 2262	Statistics and Analytics for Business
MGMT 3230	Business Law
MKTG 2150	Introduction to Marketing

MITCA

MITCA

Updated for 2026

Mount Royal University - MKTG 2150: Introduction to Marketing

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