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BUS 341: Fundamentals of Marketing

Comprehensive Revision Guide and Course Notes 2023


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Simon Fraser University - BUS 341: Fundamentals of Marketing

  • ACADEMIC YEAR 2022 - 2023


    University Simon Fraser University
    Study Level Undergraduate
    Course Code BUS 341
    Course Name Fundamentals of Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Format PDF / Paperback
    Page Length 129


    The updated study material for BUS 341: Fundamentals of Marketing, Simon Fraser University - provides a concise, yet comprehensive summary of essential concepts and explanations required for students to prepare for assessments and the final exam. It covers a variety of topics such as consumer behavior, segmentation, targeting, positioning, product strategy, and pricing strategy. By using this guide, students can gain an in-depth understanding of marketing fundamentals; develop skills to identify market opportunities; apply effective marketing tactics; and competently analyze marketing problems to recommend appropriate actions. 
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