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MKTG 2430: Introduction to Marketing Comprehensive Revision Guide and Notes 2026

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(TRU) MKTG 2430: Introduction to Marketing

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ACADEMIC YEAR 2026 - 2027

University	Thompson Rivers University
School	Business & Economics
Course Name	MKTG 2430
Course Title	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Notes
Page Length	129

This comprehensive revision guide for MKTG 2430: Introduction to Marketing provides students with the essential tools to excel in the course. It covers all topics with clear explanations, illustrations, and worked examples to foster a deeper understanding and application of key concepts. Logically structured, the guide emphasizes important theories and methods, including practical examples to apply them effectively. Updated to reflect current learning objectives, the guide will equip you with the necessary skills and knowledge to succeed in this course.

Students receive an overall view of the marketing function, the role of marketing in society and its application within organizations. Topics include an overview of marketing; developing a marketing plan and strategies; analyzing the marketing environment; consumer behaviour; segmentation, targeting, and positioning; developing new products; product, branding, and packaging decisions; pricing concepts and strategies; distribution strategies; and integrated marketing communications.

* Prerequisite: CMNS 1290 with a minimum grade of C-, or an equivalent course.

* Note: Credit will not be granted for more than one of the following courses: MKTG 2430, MKTG 2431, MKTG 3430, TMGT 1150, BBUS 3430, or BBUS 3431.

COURSE CODE	COURSE NAME
ACCT 2210	Financial Accounting
ACCT 2250	Management Accounting
ACCT 3200	Intermediate Financial Accounting 1
ACCT 3210	Intermediate Financial Accounting 2
BLAW 2910	Commercial Law
ECON 1900	Principles of Microeconomics
ECON 1950	Principles of Macroeconomics
ECON 2320	Economics and Business Statistics 1
ECON 3040	Managerial Economics
ECON 3330	Applied Statistics for Economics
ECON 4330	Forecasting in Business and Economics
FNCE 2120	Financial Management
FNCE 3150	Portfolio and Equity Analysis
FNCE 3180	Derivative Securities
FNCE 4130	Advanced Financial Management
FNCE 4190	Financial Institutions Management
MKTG 2430	Introduction to Marketing
ORGB 2810	Organizational Behaviour
STAT 1200	Introduction to Statistics

MITCA

Updated for 2026

(TRU) MKTG 2430: Introduction to Marketing

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