MARK 201: Introduction to Marketing introduces students to the key concepts and functions of marketing within the broader business framework. Main topics to be covered include strategic marketing, consumer and business-to-business behavior, segmenting, targeting, and positioning. Students also explore product and brand management, new product development, pricing strategies, and distribution channels. The course covers communication methods, including digital media, and delves into market research, customer relationship management (CRM), and the ethical considerations in marketing.

The course requires ECON 101, ECON 102, or ECON 204 as pre- or corequisites. Credit cannot be earned for both MARK 201 and MARK 301.

UNIVERSITY OF ALBERTA

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COURSE CODE

COURSE TITLE

ACCTG 200

Introduction to Accounting

ACCTG 211

Introduction to Accounting for Financial Performance

ACCTG 222

Introduction to Accounting for Management Decision Making

ACCTG 315

Intermediate Financial Accounting II

BLAW 201

Legal Foundations of the Canadian Economy

ECON 101

Introduction to Microeconomics

ECON 102

Introduction to Macroeconomics

ECON 281

Intermediate Microeconomic Theory I

ECON 299

Quantitative Methods in Economics

ECON 399

Introductory Econometrics

FIN 201

Introduction to Finance

FIN 312

Investment Principles

FIN 322

Capital Investment

FIN 413

Risk Management

FIN 414

Operation of Financial Institutions

MARK 201

Introduction to Marketing

MGTSC 212

Probability and Statistics for Business

PSYCH 213

Introduction to Data Analysis in Psychology I

SEM 301

Behaviour in Organizations

STAT 151

Introduction to Applied Statistics I

STAT 161

Introductory Statistics for Business and Economics

STAT 235

Introductory Statistics for Engineering