UNIVERSITY OF ALBERTA 
MARK 201: Introduction to Marketing 
Comprehensive Revision Guide and Notes 2025 
 
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University of Alberta - MARK 201: Introduction to Marketing

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ACADEMIC YEAR 2024 - 2025

University	University of Alberta
Study Level	Undergraduate
Course Code	MARK 201
Course Title	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Notes
Page Length	129

This comprehensive revision guide for MARK 201: Introduction to Marketing at the University of Alberta provides students with the essential tools to excel in the course. The guide covers all topics with clear explanations, illustrations, and worked examples to foster a deeper understanding and application of key concepts. Logically structured, this set of notes emphasizes important theories and methods, including practical examples to apply them effectively. Updated to reflect current learning objectives, the guide will equip you with the necessary skills and knowledge to succeed in this course.

MARK 201 introduces students to the key concepts and functions of marketing within the broader business framework. Key topics include strategic marketing, consumer and business-to-business behavior, segmenting, targeting, and positioning. Students also explore product and brand management, new product development, pricing strategies, and distribution channels. The course covers communication methods, including digital media, and delves into market research, customer relationship management (CRM), and the ethical considerations in marketing.

The course requires ECON 101, ECON 102, or ECON 204 as pre- or corequisites. Credit cannot be earned for both MARK 201 and MARK 301.

COURSE CODE	COURSE TITLE
ACCTG 200	Introduction to Accounting
ACCTG 211	Introduction to Accounting for Financial Performance
ACCTG 222	Introduction to Accounting for Management Decision Making
ACCTG 315	Intermediate Financial Accounting II
BLAW 201	Legal Foundations of the Canadian Economy
ECON 101	Introduction to Microeconomics
ECON 102	Introduction to Macroeconomics
ECON 281	Intermediate Microeconomic Theory I
ECON 299	Quantitative Methods in Economics
ECON 399	Introductory Econometrics
FIN 201	Introduction to Finance
FIN 312	Investment Principles
FIN 322	Capital Investment
FIN 413	Risk Management
FIN 414	Operation of Financial Institutions
MARK 201	Introduction to Marketing
MGTSC 212	Probability and Statistics for Business
PSYCH 213	Introduction to Data Analysis in Psychology I
SEM 301	Behaviour in Organizations
STAT 151	Introduction to Applied Statistics I
STAT 161	Introductory Statistics for Business and Economics
STAT 235	Introductory Statistics for Engineering

University of Alberta - MARK 201: Introduction to Marketing

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