UNIVERSITY OF BRITISH COLUMBIA 
COMM 296 - Introduction to Marketing 
Comprehensive Revision Guide and Notes 2025 
 
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COMM 293, COMM 298, COMM 353, COMM 370, and COMM 393

COMM 296: Introduction to Marketing - at UBC

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ACADEMIC YEAR 2024 - 2025

University	University of British Columbia
Study Level	Undergraduate
Course Code	COMM 296
Course Title	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Notes
Page Length	128

This comprehensive guide for COMM 296 - Introduction to Marketing at the University of British Columbia provides the necessary tools to help you excel in the course. The document covers all topics with clear explanations, illustrations, and worked examples to deepen your understanding and application of key concepts. It is logically structured, highlighting important concepts and methods, and includes practical examples to demonstrate their applications. This guide, featuring the latest course content, will help you prepare to excel in the course.

This course is designed to provide a broad introduction to the field of marketing. Marketing is far more than just selling or advertising within a business setting; it is a major part of everyday life. This course will illustrate the importance of marketing and will help students develop fundamental marketing knowledge and skills applicable to all specializations within business. Credit will be granted for only one of COMM 296, COMM 420, COMM 465, or COMR 465.

* Corequisite(s): COMM 293 and one of COMM 295, ECON 201, ECON 301.

COURSE CODE	COURSE TITLE
COMM 191	Application of Statistics in Business
COMM 192	Management and Organizational Behaviour
COMM 293	Financial Accounting
COMM 294	Managerial Accounting
COMM 296	Introduction to Marketing
COMM 298	Introduction to Finance
COMM 353	Financial Accounting: Intermediate I
COMM 370	Corporate Finance
COMM 371	Investment Theory
COMM 393	Commercial Law
COMM 450	Financial Accounting: Intermediate II
COMM 474	Fixed Income Markets and Management
COMM 475	Investment Policy
ECON 101	Principles of Microeconomics
ECON 102	Principles of Macroeconomics
ECON 301	Intermediate Microeconomic Analysis I
ECON 303	Intermediate Microeconomics II
ECON 325	Introduction to Econometrics I
ECON 326	Introduction to Econometrics II
ECON 345	Money and Banking
PSYC 218	Analysis of Behavioural Data
STAT 203	Statistical Methods
STAT 300	Intermediate Statistics for Applications
STAT 443	Time Series and Forecasting

COMM 296: Introduction to Marketing - at UBC

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