UNIVERSITY OF CALGARY

MKTG317: Foundations of Marketing

Comprehensive Revision Guide and Course Notes 2026

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University of Calgary - MKTG317: Foundations of Marketing

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ACADEMIC YEAR 2026 - 2027

University	University of Calgary
Study Level	Undergraduate
Course Code	MKTG317
Course Name	Foundations of Marketing
Notes Title	Comprehensive Revision Guide and Notes
Page Length	129

Breaking into MKTG317: Foundations of Marketing at the University of Calgary has never been easier. This comprehensive revision guide and set of course notes cover everything you need to succeed. With key concepts, highlighted sections, and summaries from lectures and tutorials, these notes offer easy-to-remember facts that will boost your performance. Don't enter the test uncertain about your knowledge, use these notes to enhance your understanding of the topics and improve your grades.

MKTG317: Foundations of Marketing is an introductory course tailored for management students, covering key marketing principles and practices. The course focuses on basic marketing concepts, societal issues, and the decision-making process in developing marketing strategies. Students will learn to implement product, pricing, distribution, and communication strategies for specific market situations. Admission to the Haskayne School of Business and completion of 30 units, including Strategy and Global Management 217, are required. Note that credit cannot be earned for both Marketing 317 and 341.

Key Areas of Focus:

Understand fundamental marketing principles and practices.
Understand societal issues related to marketing.
Understand the decision-making process marketers use to develop strategies.
Understand how to create marketing strategies and plans.
Learn about product strategies and their implementation.
Learn about pricing strategies and their implementation.
Learn about distribution strategies and their implementation.
Learn about communication strategies and their implementation.
Understand how to apply marketing strategies to specific market situations.

COURSE CODE	COURSE NAME
ACCT 217	Introductory Financial Accounting
ACCT 323	Introductory Managerial Accounting
ACCT 341	Intermediate Financial Accounting I
ACCT 343	Intermediate Financial Accounting II
ECON 201	Principles of Microeconomics
ECON 203	Principles of Macroeconomics
ECON 230	Microeconomic Theory
ECON 357	Intermediate Economic Theory Microeconomics II
ECON 395	Introduction to Econometrics
FNCE 317	Financial Management
FNCE 443	Security Analysis and Investments
FNCE 445	Futures and Options
FNCE 463	Portfolio Theory and Management
FNCE 467	Financial Risk Management
MKTG 317	Foundations of Marketing
OBHR 317	Organizational Behaviour
SGMA 395	Business Law for Strategic Decision-Makers
STAT 213	Introduction to Statistics I
STAT 217	Introduction to Statistics II
STAT 429	Linear Models and Their Applications
STAT 505	Time Series Analysis

MITCA

Updated for 2026

University of Calgary - MKTG317: Foundations of Marketing

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