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MKTG 317: Foundations of Marketing

Comprehensive Revision Guide and Course Notes 2023 


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University of Calgary - MKTG 317: Foundations of Marketing

  • ACADEMIC YEAR 2022 - 2023


    University University of Calgary
    Department Haskayne School of Business
    Study Level Undergraduate
    Course Number MKTG 317 
    Course Name Foundations of Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Page Length 129


    The updated study aid for MKTG 317: Foundations of Marketing, University of Calgary - provides a concise, yet comprehensive summary of essential concepts and explanations required for students to prepare for assessments and the final exam. It covers a variety of topics such as consumer behavior, segmentation, targeting, positioning, product strategy, and pricing strategy. By using this guide, students can gain an in-depth understanding of marketing fundamentals; develop skills to identify market opportunities; apply effective marketing tactics; and competently analyze marketing problems to recommend appropriate actions. 
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