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MCS*1000 - Introductory Marketing

Comprehensive Revision Guide and Course Notes 2023 


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University of Guelph - MCS*1000: Introductory Marketing

  • ACADEMIC YEAR 2022 - 2023


    University University of Guelph
    Study Level Undergraduate
    Course Number MCS*1000
    Course Name Introductory Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Format PDF
    Page Length 129


    The updated study aid for MCS*1000: Introductory Marketing, University of Guelph - provides a concise, yet comprehensive summary of essential concepts and explanations required for students to prepare for assessments and the final exam. It covers a variety of topics such as consumer behavior, segmentation, targeting, positioning, product strategy, and pricing strategy. By using this guide, students can gain an in-depth understanding of marketing fundamentals; develop skills to identify market opportunities; apply effective marketing tactics; and competently analyze marketing problems to recommend appropriate actions. 
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