MKT 2210: Fundamentals of Marketing equips students with a comprehensive understanding of marketing theory and practice, from both business and consumer perspectives. Covering everything from product development and marketing research to consumer behavior and social media, the course helps students develop critical decision-making skills to analyze markets and craft effective marketing strategies.

Main topics to be covered:

• An Introduction to Marketing

• The Marketing Environment, Social Responsibility, and Ethics

• Strategic Planning for Competitive Advantage

• Developing a Global Vision

• Marketing Research

• Consumer Decision Making

• Business Marketing

• Segmenting, Targeting, and Positioning

• Product Concepts

• Developing and Managing Products

• Services and Nonprofit Organization Marketing

• Setting the Right Price

• Marketing Channels and Supply Chain Management

• Retailing

• Marketing Communication

• Advertising, Public Relations, and Direct Response

• Sales Promotion and Personal Selling

• Social Media and Promotion

• Customer Relationship Management

COURSE CODE

COURSE NAME

ACC 1100  

Introductory Financial Accounting

ACC 2010  

Intermediate Accounting – Assets

ACC 2020  

Intermediate Accounting – Equities

ACC 3040 

Cost Accounting

ACC 4030

Accounting Theory

ECON 1010 

Introduction to Microeconomic Principles

ECON 1020

Introduction to Macroeconomic Principles

ECON 2010

Microeconomic Theory 1

ECON 2040

Quantitative Methods in Economics

ECON 3040  

Introduction to Econometrics

ECON 4490  

Macroeconometrics for Policy Analysis

FIN 2200  

Corporate Finance

FIN 3410  

Investments

FIN 3460  

Financial Markets and Institutions

FIN 3480  

Corporate Finance Theory and Practice

FIN 4270  

Options and Futures

GMGT 2070  

Organizational Behaviour

LAW1102  

Contracts

MKT 2210  

Fundamentals of Marketing

STAT 1000  

Basic Statistical Analysis 1

STAT 3490  

Time Series Analysis