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AP/ADMS 2200 - Introductory Marketing 

Comprehensive Revision Guide and Course Notes 2024 


Optional Reading Text 

Lamb, C. W., Hair, J. F., McDaniel, C., Boivin, M., Gaudet, D., & Snow, K. (2021). MKTG: Principles of Marketing (5th ed.). Cengage Canada.


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💡  Study Strategy - For best performance, pair:

AP/ECON 1000, AP/ECON 2500, AP/ADMS 2320AP/ADMS 2500

York University - AP/ADMS 2200: Introductory Marketing

  • ACADEMIC YEAR 2023 - 2024



    York University


    School of Administrative Studies

    Course Code

    AP/ECON 2200

    Course Name

    Introductory Marketing

    Notes Title

    Comprehensive Revision Guide and Course Notes



    Page Length



    Step confidently into AP/ADMS 2200: Introductory Marketing at York University with this comprehensive study guide. It's designed to make your exam preparation enjoyable and straightforward. This guide is packed with key concepts from the course, including highlighted sections that encompass all course content. Additionally, it summarizes important points from lectures and tutorials. Filled with easy-to-remember facts, this guide will enhance your performance. Whether you're preparing for your midterm or final exam, don't enter the test room wondering if you've studied enough to pass. Use this guide as a reliable reference to better grasp the topics and boost your grades in this course.
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