MCGILL UNIVERSITY

MGCR 352: Principles of Marketing

Comprehensive Revision Guide and Notes 2026

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MGCR 352: Principles of Marketing

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ACADEMIC YEAR 2026 - 2027

University	McGill University
Course Code	MGCR 352
Course Name	Principles of Marketing
Notes Title	Comprehensive Revision Guide and Notes
Page Length	128

Breaking into MGCR 352: Principles of Marketing at McGill University has never been easier. This comprehensive revision guide and set of course notes cover everything you need to succeed. With key concepts, highlighted sections, and summaries from lectures and tutorials, these notes offer easy-to-remember facts that will boost your performance. Don’t go into the test uncertain about your knowledge, use these notes to enhance your understanding of the topics and improve your grades.

Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Key Areas of Focus:

Understand customer value, satisfaction, and relationship building through marketing.
Develop and evaluate a comprehensive marketing plan.
Analyze the marketing environment for better decision-making.
Apply segmentation, targeting, and positioning strategies.
Conduct basic quantitative analysis in marketing.
Examine consumer behavior and its impact on marketing strategies.
Explore the components of the marketing mix: product, pricing, place, and promotion.
Understand the dynamics of global markets and how to reach them.

Restrictions: Open to U1, U2, U3 students.

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ACCT 352	Intermediate Financial Accounting 2
ACCT 361	Management Accounting
CACF 210	Introductory Financial Accounting
CACF 215	Introductory Managerial Accounting
CACF 310	Intermediate Financial Reporting 1
CACF 325	Intermediate Financial Reporting 2
BUSA 364	Business Law 1
ECON 208	Microeconomic Analysis and Applications
ECON 230D (1&2)	Microeconomic Theory
ECON 209	Macroeconomic Analysis and Applications
FINE 441	Investment Management
FINE 342	Corporate Finance
FINE 442	Capital Markets and Institutions
ECON 337	Introductory Econometrics 1
FINE 443	Applied Corporate Finance
FINE 448	Financial Derivatives
MATH 324	Statistics
MGCR 211	Introduction to Financial Accounting
MGCR 222	Introduction to Organizational Behaviour
MGCR 271	Business Statistics
MGCR 341	Introduction to Finance
MGCR 352	Principles of Marketing
MGSC 372	Advanced Business Statistics
MATH 423	Applied Regression

MITCA

Updated for 2026

MGCR 352: Principles of Marketing

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COURSE DESCRIPTION

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