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MGCR 352 - Principles of Marketing

Comprehensive Revision Guide and Course Notes 2023 


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McGill University - MGCR 352: Principles of Marketing

  • ACADEMIC YEAR 2022 - 2023


    University McGill University
    Faculty Desautels Faculty of Management
    Study Level Undergraduate
    Course Code MGCR 352 
    Course Name Principles of Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Page Length 129


    The updated study aid for MGCR 352: Principles of Marketing at McGill University provides a concise yet comprehensive summary of essential concepts and explanations necessary for students to excel in the course. Encompassing a wide variety of topics, from consumer behavior and segmentation to product and pricing strategies, this guide empowers students to gain an in-depth understanding of marketing fundamentals. By utilizing this resource, students can not only develop the skills to identify market opportunities and implement effective marketing tactics but also confidently analyze marketing problems to recommend appropriate actions.
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