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ADM 2320: Marketing

Final Examination Guide and Notes 2023


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University of Ottawa - ADM 2320: Marketing

  • ACADEMIC YEAR 2022 - 2023


    University University of Ottawa
    Course Code ADM 2320
    Course Name Marketing
    Guide Title Final Examination Guide and Notes
    Study Level Undergraduate
    Page Length 129


    The updated study guide for ADM 2320: Marketing, University of Ottawa - provides a concise, yet comprehensive summary of essential concepts and explanations required for students to prepare for assessments and the final exam. It covers a variety of topics such as consumer behaviour, segmentation, targeting, positioning, product strategy, and pricing strategy. By using this guide, students can gain an in-depth understanding of marketing fundamentals; develop skills to identify market opportunities; apply effective marketing tactics; and competently analyze marketing problems to recommend appropriate actions. Available: PDF & Paperback.

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