UNIVERSITY OF TORONTO

RSM250: Principles of Marketing

Comprehensive Revision Guide and Course Notes 2026

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RSM250: Principles of Marketing

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ACADEMIC YEAR 2026 - 2027

University	University of Toronto
Program	Rotman Commerce
Course Code	RSM250
Course Name	Principles of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

This comprehensive revision guide for Principles of Marketing (RSM250) at the University of Toronto provides students with the essential tools to excel in the course. The guide covers all topics with clear explanations, illustrations, and worked examples to foster a deeper understanding and application of key concepts. Logically structured, this set of notes emphasizes important theories and methods, including practical examples to apply them effectively. Updated to reflect current learning objectives, the guide will equip you with the necessary skills and knowledge to succeed in this course.

RSM250: Principles of Marketing introduces students to key marketing concepts, theories, and methods. The course provides a comprehensive framework for developing effective marketing strategies and includes the creation of a marketing plan. Students explore topics such as market research, consumer behavior, segmentation, targeting, product policy, and brand management.

The course also examines pricing strategies, distribution channels, marketing communications, and sales techniques. Through these topics, students gain insights into value creation and the role of marketing in business success. RSM250 is typically taken in the first year and is not eligible for CR/NCR grading, with further details available from Rotman Commerce. Exclusion: MGT250.

COURSE CODE	COURSE NAME
ACT240	Mathematics of Investment & Credit
ECO101	Principles of Microeconomics
ECO102	Principles of Macroeconomics
ECO206	Microeconomic Theory
ECO220	Introduction to Data Analysis & Applied Econometrics
ECO227	Foundations of Econometrics
ECO372	Data Analysis & Applied Econometrics in Practice
ECO374	Forecasting and Time Series Econometrics
ECO375	Applied Econometrics I
EEB225	Biostatistics for Biological Sciences
MGM390	Business Law
PSY201	Statistics I
RSM219	Introduction to Financial Accounting
RSM220	Intermediate Financial Accounting I
RSM221	Intermediate Financial Accounting II
RSM222	Management Accounting I
RSM225	Legal Environment of Business I
RSM230	Financial Markets
RSM250	Principles of Marketing
RSM260	Organizational Behaviour
RSM332	Capital Market Theory
RSM333	Corporate Finance
RSM336	Investments
RSM433	Advanced Corporate Finance
RSM435	Futures and Options Markets
SOC202	Introduction to Quantitative Methods in Sociology
STA220	The Practice of Statistics I

MITCA

Updated for 2026

RSM250: Principles of Marketing

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