University of Waterloo - MGMT 244: Principles of Marketing

The updated study material for MGMT 244: Principles of Marketing provides a concise yet comprehensive summary of essential concepts and explanations required for students at the University of Waterloo to prepare for assessments and the final exam. It covers a variety of topics such as consumer behaviour, segmentation, targeting, positioning, branding, and the marketing mix. By using this guide, you can gain an in-depth understanding of marketing fundamentals; develop skills to identify market opportunities; segment and profile target consumers; apply effective marketing tactics; and competently analyse marketing problems to recommend appropriate actions. Only available in PDF format.