UNIVERSITY OF WATERLOO
MGMT 244: Principles of Marketing
Comprehensive Revision Guide and Notes 2025
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MGMT 244: Principles of Marketing
ACADEMIC YEAR 2025 - 2026 University University of Waterloo Study Level Undergraduate Course Code MGMT 244 Course Name Principles of Marketing Notes Title Comprehensive Revision Guide and Notes Page Length 128 This concise guide gives you a clear, complete summary of the core ideas. It explains consumer behaviour; segmentation, targeting, and positioning; branding; and the marketing mix in plain language with short examples. Use it to spot market opportunities, define and profile segments, choose tactics that fit your goals, and analyse marketing problems to propose sensible actions. Read straight through or dip in by topic; either way, you’ll build a strong grasp of marketing fundamentals and prepare more efficiently.