University of Waterloo - MGMT 244: Principles of Marketing

At the University of Waterloo, MGMT 244: Introduction to Marketing provides a thorough exploration of core marketing principles, including consumer behavior, segmentation, targeting, positioning, branding, and the marketing mix. With a focus on understanding consumer needs and value creation, students analyze strategic approaches used by organizations to deliver value. Delving into topics such as marketing's role, consumer behavior, branding strategies, and the elements of the marketing mix (product, price, place, promotion), the course imparts practical insights vital for navigating real-world marketing challenges. Tailored for future marketing professionals, it underscores the significance of mastering marketing fundamentals and decision-making prowess crucial for success in marketing and related fields.

✔ When you've completed the course, you will be able to:

• understand the role of marketing in business strategies;
• analyze consumer behavior and its implications for marketing decisions;
• implement segmentation, targeting, and positioning strategies effectively;
• develop and manage branding strategies to enhance brand equity;
• apply the marketing mix (product, price, place, promotion) to achieve business objectives;
• identify and analyze consumer needs to tailor marketing efforts accordingly;
• and - create and deliver value to customers through innovative marketing strategies.